With early airplay blowing up across the country in advance of
yesterday’s official impact at Top 40, it sounds like radio definitely loves Def Jam recording artist Lady Sovereign’s “Love Me Or Hate Me,” the first U.S. single from PUBLIC WARNING, the pint-sized 20-year-old’s debut album, arriving in stores October 31st. With over 500 spins a week at Top 40 stations in markets like Detroit, Cleveland, Chicago and Tampa going in
to its official add date, “Love Me Or Hate Me” is buzzing, drawing top
5 phones in some markets on the heels of Verizon’s ongoing television
campaign featuring the track. MTV is feeling the early buzz too, and has added Sov to their exclusive “Discover & Download” program out of the box. “Love Me Or Hate Me” is now available for download at the iTunes Music Store and other digital retail outlets.
Known
for championing buzz bands early, ‘The O.C.” has gotten in on the act,
commissioning a cover version of the Sex Pistol’s classic “Pretty
Vacant” from Sov, which will be included on the latest installment of
their compilation series. Both “Pretty Vacant” and “Love Me Or Hate Me”
will be used in the upcoming season of ‘The O.C.”
is the lynchpin behind the exciting multi-million dollar music-based
national television, radio, print, and online marketing campaign for
Chocolate, the ultimate mobile phone introduced in the U.S. this summer
by Verizon Wireless and LG Electronics MobileComm U.S.A. During the
campaign, the Verizon Wireless V CAST Music online store will have
exclusive rights to sell “Love Me Or Hate Me” digitally. The track will also be featured on users’ phone decks where they can hear the song and see Lady Sovereign’s
image. The campaign, which runs through November, is the first
strategic partnership between Verizon Wireless, LG Mobile Phones, and
the Island Def Jam Music Group’s Def Jam Recordings, a division of
Universal Music.
A
native of North London’s notoriously cut-throat Chalkhill Estates, a
rough trade housing development just blocks away from the no-man’s-land
near Wembley Stadium, Lady Sovereign (nee Louise Harman) was a teen
school dropout when she hooked up with the vital East London grime
scene. Adopting to the punk rock DIY ethic, her knack for
self-promotion soon proved as effective as her mic skills. She posted
her rhymes – including “Random” and “Ch-Ching” – on facepix.com
(an early version of MySpace) and the Internet carried them around the
world. She still personally manages her own page on MySpace,
communicating directly with her 56,000-plus friends, who have logged
some 1.6 million music listens.
completed a round of successful U.S performances in the late-spring and
summer, including the Coachella and Intonation festivals and a national
tour in support of The Streets. She returned to headline New York
City’s Central Park Summerstage in July, followed by the prestigious
Lollapalooza Festival in Chicago’s Grant Park on August 4th, and Seattle’s Bumbershoot festival over the Labor Day holiday weekend.
A week before the release of Public Warning, the U.K.’s hottest new export will begin her first major headlining tour of North America on October 23rd at Club Soda in Montreal. Island Records act Young Love
(Dan Keyes), whose self-titled debut album will be released in January,
will open the 6-week, 25-city tour, which wraps up December 1st at the Loft in Atlanta. (Please see complete tour itinerary below.)
10/23 – Montreal (Club Soda)
10/24 – Toronto (Opera House Concert Venue)
10/26 – Boston (Paradise Rock Club)
10/28 – Washington, DC (930 Club)
10/29 – New York City (Bowery Ballroom)
10/30 – New York City (Bowery Ballroom)
11/1 – Philadelphia (Starlight Ballroom)
11/3 – Detroit (St. Andrews Hall)
11/4 – Chicago (Metro)
11/5 – Minneapolis (The Varsity Theater)
11/7 – Boulder, CO (Fox Theater & Cafe)
11/10 – Vancouver, BC (Commodore Ballroom)
11/11 – Seattle (Neumos)
11/12 – Portland, OR (Wonder Ballroom)
11/14 – San Francisco (Club Mezzanine)
11/15 – Los Angeles (El Rey Theatre)
11/18 – Las Vegas (Beauty Bar)
11/19 – San Diego, CA (House Of Blues)
11/22 – Dallas, TX (Gypsy Tea Room & Ballroom)
11/23 – Austin, TX (The Parish)
11/24 – Houston, TX (Meridian Red Room)
11/26 – New Orleans (The Parish)
11/27 – Tallahassee, FL (The Beta Bar)
11/28 – Miami (Studio A)
11/30 – St. Petersburg, FL (The State Theater)
12/1 – Atlanta (The Loft)
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