NEW E-40 ALBUM, MY GHETTO
REPORT CARD, DEBUTS AT NUMBER ONE ON
BILLBOARD R&B/HIP-HOP & RAP CHARTS
The 12th CD, My
Ghetto Report Card (Sick Wid It Records/BME Recordings/Warner Bros.
Records), by platinum-selling E-40 debuts
at #1 on the Billboard R&B/Hip-Hop Charts (#3 on Billboard 200 Chart), a
first for the “Ambassador Of The Bay.”
Released March 14, 2006, My
Ghetto Report Card, teams E-40
with BME Recordings head Lil’ Jon, who executive produced the CD (also features
production by Lil Jon, Rick Rock, E-40’s son Droop-e of the Pharmasuticles,
mainstay Bosko, and Studio Tone with guest features by Mike Jones, T. Pain,
Keak Da Sneak, Turf Talk, Juelz Santana, B-Legit, The Federation, 8Ball, and
UGK).
The video for the first single
from My Ghetto Report Card, “Tell
Me When To Go,” which features Keak
ÔDa Sneak, was recently shot by Lil’ Jon and Director, Bernard Gourley (Lyfe
Jennings, Three 6 Mafia, Beanie Siegle). The video introduces the world to the
Hyphy movement in the Bay: “It’s a movement. It’s a culture. It’s the way
we talk. It’s superflambosta. It’s really just stunting to the up-most degree.
It’s showboating and showcasing. It’s wardrobe. It’s however you feeling. It’s
energy. It’s a dance, several different phases of it, you dig? It’s cars. It’s
showing off. It’s whatever. It’s Hyphy,” says E-40.
My Ghetto Report Card highlights the Bay Area native’s trademark style: “E-40
acts as ringmaster with slick wordplay, street smarts and sly humor. He has
long been at the head of his class; now he’s graduating to the next level,”
raves Steve Jones in USA Today,
while San Francisco Weekly’s Tamara
Palmer says, “My Ghetto Report Card will go down in history as the album
that helped Bay Area hip hop reclaim its place on the national stage.”
Great early support from MTV
and MTV2, puts the “Tell Me When 2 Go” into the Elite 8 Rotation on
MTV2 (Highest Rotation). Also supporting the early buzz was an aggressive new
media campaign, including Myspace’s first ever Hip Hop video feature on Myspace
Music page, front page feature for a Flyaway contest, and a front page feature
for the Album Listening Party hosted by Lil’ Jon. On iTunes, 40 Bellafonte
was at the helm of “Bay Area Hyphy Movement” feature, where 40 picked
artists to be featured with for week of release. In the coming months 40 Water
will be on the cover of Rime, Murder Dog, and XLR8R. He is currently on the
cover of Synthesis and has graced the covers of the San Francisco Bay Guardian
and the San Francisco Weekly. He also has lead features in Dub, Vibe, The
Source, and XXL.
Want more? A special called Hype
on Hyphy is being produced by Warner
Bros. and will be available as a DVD, along with the video and making of the
video. And to educate the masses on his diverse lingo, E-40 has a book of
slang called E-40’s Dictionary Book of Slang, Vol. 1 that will hit
stores around the time of the album release on Warner Books (will also be
available in audio form).
www.e-40.com
For more information, please contact:
Michelle McDevitt / Audible Treats at 718.768.7275 or
michelle@audibletreats.com
Leave a Reply