Rapper MIMS Breaks Through With Smash Single

January 22, 2006

Rapper MIMS Breaks Through With Smash Single

'This Is Why I'm Hot';

Music Is My Savior Album In Stores April 3rd

MIMS, rap's newest sensation, is enjoying the success of his smash “This Is Why I'm Hot” single, which is a Top 15 song at Rhythmic radio and Top 20 at Urban radio.  The song's video is already being played extensively on two BET staples: 106th & Park countdown and Rap City.  The clip has also been added at MTV2 and MTV Jams, and premiers on MTV's “Sucker Free” January 29 at 7 p.m.

“This Is Why I'm Hot,” a skeletal, braggadocio club track that gives nods to classic New York rap, Midwest Hip-Hop, Southern rap and hyphy movements, was produced by The Blackout Movement and has already been streamed more than 2 million times on Myspace.  “If you listen to the record, I've got a bit of everything in there,” says the Washington Heights, New York-based rapper.  “I'm showing love to all the different regions.”

“This is Why I'm Hot” is the lead single from MIMS' debut album, the highly anticipated Music Is My Savior, which is due in stores April 3rd . The single is also available as a ring tone. The “Why I'm Hot” reggae remix toasts to MIMS' Jamaican roots with guest appearances by Junior Reid and Baby Cham. Music Is My Savior also features the future club hits “It's Alright” and “Like This,” and is also balanced by such personal songs as “Don't Cry,” which details MIMS' relationship with his late parents, and “Doctor Doctor,” a conceptual gem where MIMS takes himself through a psychiatry session.

“As an artist I want people to expect the unexpected,” he says.  “Don't think for one minute that I am going to come this way all the time. You'll hear one record and go wild – 'Wow. He did that?' I want people to listen to the album and expect the unexpected because this is only the beginning. It is going to get better than this.”